Super Human: Alexandra Fine

Nikki Noorian

Superbloom Contributor
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Welcome to Super Human, where we sit down with inspiring founders and leaders paving the way in the wellness space.⁠

We chatted with Alexandra Fine, CEO of Dame. Alexandra shares what habits she incorporates into her daily routine that protect her time and honor her connection with loved ones. Read on to learn more about her passions for quality time with herself, family, and friends, as well as her commitment to innovating in the pleasure and sexual wellness space, creating thoughtful products and holding open conversations about sex. 

Where do you live and what’s your favorite mode of expression?

I live in Greenpoint (Brooklyn, NY) and I love dancing and performing… I would love to love writing. Wedding speeches are my love language 🙂

Do you have any wellness rituals? What are they?

Making my weekly to-do list is a ritual. I believe prioritization is key to working the right amount. I hate hustle culture.

How does your day typically begin?

I breastfeed my 4 month old every morning, then usually I pump for 15 minutes which is like a forced meditation with a trying soundscape. Then, I usually work out for 10 to 30 minutes. At some point, my husband and I will express our gratitudes to each other… sometimes we do it in the shower. Shower, dress, write a to-do list… get into it!

What are your current self-care routines and how do you nourish yourself? 

Finding time to connect with my husband & friends and then honoring that time. After covid I’m so aware of how nourishing giggles with friends truly is. I do find time to also be alone, to smoke a little weed, to let my body feel pleasure, to touch myself.

What’s your most sacred time of day? 

My morning time with my daughter, which is really hard for me, I used to love getting up and out quickly but right now I’m in love with loving her. It is my time to just be present with her.

What’s your superpower?

My superpowers are connection and prioritization.


What inspired you to launch Dame?

In some ways it was inspired by a desire to have vibrators I love. It felt like the world said women were supposed to have great products for pleasure and I thought that was pretty stupid. Vagina owners should have great, elevated products and the fact that we didn’t, not only inspired me to create them, it also gave me so much opportunity to innovate.


Sexual wellness for women is, unfortunately, still a taboo topic – even amongst women. How has Dame created a safe space for women to feel comfortable speaking more openly about this?

We speak about sex in a frank, honest tone. Sharing personal narratives creates trust and space of safety. I’m trusting my community with my story and I think that allows them to share their stories with us. Also what is a safe space.. Who are we safe for? For us, we really want to create a movement and not a cult, meaning we work hard to hold space for diverse perspectives. There isn’t one right way of being anything.


What was your personal journey in empowering yourself and those around you to have conversations about pleasure and educating about sexual wellness?

When I was 6, my aunt brought me to an eclectic party where I met drag queens and kind people with face piercings. Anyways, I went back to my 1st grade class and presented an educational seminar on gender/sexual identity during show and tell that got me sent to the principal’s office. I was never given a good reason on why I was being disciplined… I don‘t think anyone knew what to do with me in that moment and it just made me feel like – this is important – this needs to be talked about.


Dame’s first product was the most crowdfunded sex toy in history, and this was just the first of many firsts for Dame breaking ground in the industry. Aside from being major moments for the brand, how did this make you feel about what you’re creating; this notion that people are wanting your products and an open dialogue about pleasure?

Look, I’m a millennial, I’m fully aware of the negatives of capitalism. But in the instance of my indiegogo campaign (where i could bypass venture capital) and offer my concept directly to the world…. 😀

Nikki Noorian

Superbloom Contributor
Nikki Noorian is passionate about making people feel their best inside and out through sharing stories. She loves exploring the beauty and wellness space to learn and share tips, tricks, and helpful routines. When not working, she can be found enjoying the peaceful buzz of her local cafe and spending Saturdays in the park with friends.
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